Differences Between LINE Official Account Thailand Version and Japan Version: Advantages and Disadvantages Explained!

Advantage: The Thai version is cheaper than the Japanese version

The biggest advantage of the LINE Official Account Thai version is its affordability.

※As of April 2021

The Thai version has lower monthly fees

For the Standard Plan (called Pro Plan in Thailand), there is a difference of approximately 10,000 yen in fees. Although the Thai version Pro Plan has 10,000 fewer free messages, even if you add 10,000 messages, the Thai version is still cheaper.

Advantage: The Thai version has lower additional message fees

Adding 50,000 messages can save you over 200,000 yen in costs!

What about the Standard Plan?

Again, adding 50,000 messages saves you over 140,000 yen.

In other words, it's like a 96% discount.

※For the Japanese version, after 50,000 messages, the cost decreases to 2.8 yen per message...

※Calculated at 1B = 3.5 yen

The Thai version has looser regulations compared to the Japanese version

The LINE Official Account Thai version is said to have looser regulations than the Japanese version, making it very popular among marketing professionals who are aware of this.

Regulations refer to things like account bans (where the account becomes unusable).

Even if you manage to gather 1,000 or 10,000 friends using the LINE Official Account Japanese version, there is a risk that your account could suddenly become unusable due to some unforeseen reason. All the costs spent on gathering friends and the potential sales from future promotions could be lost in an instant. This is quite terrifying.

Laws and regulations vary by country, but the Japanese version is particularly strict.

Of course, using the Thai version doesn't guarantee that you can avoid regulations entirely.

However, if you want to minimize the risk of account bans, we recommend using the Thai version.

※Be aware that some sellers offer the Thai version through methods that may actually increase regulatory risks. For more details, please refer to this article.

Disadvantage: The Thai version cannot fully utilize segment delivery

Segment delivery is a marketing technique where users are classified based on their attributes, and information tailored to their needs is delivered.

In the overseas version of the LINE Official Account, it is not possible to determine the regional information of Japanese friends.

Therefore, if you want to fully utilize segment delivery targeting Japanese users, the Thai version or other overseas versions are not suitable.

On the other hand, if you want to target local users with segment delivery, it is better to use the local version.

In some countries, the attribute classification feature may not be available at all.

Disadvantage: The Thai version has a delivery limit of 300,000 messages

In the Thai version Pro Plan, the delivery limit is 300,000 messages.

If you were to send 300,000 messages in the Japanese version, it would cost approximately 700,000 yen, whereas in the Thai version, it would only cost around 40,000 yen.

If you plan to send more than 300,000 messages in the Thai version, it would be wise to split the messages across multiple Thai version accounts.

Summary: Who should use the Thai version?

Here is a simple summary of who should consider using the Thai version.

You can purchase the LINE Official Account Thai version here.